Client:

Celeste Watch Company creates stunning visual art for your wrist, specializing in innovative and bespoke timepieces that are part of how we express ourselves and show up in the world.

Goals:

My client wanted to boost her online sales and grow her email list. She had a newsletter signup on her website and was interested in creating a welcome email series and lead magnet offer for new subscribers.

Strategy:

I proposed a 3-email welcome series along with an exclusive offer to entice new subscribers to sign up for her email list and increase sales. Over the course of this series, I crafted copy aligned with my client’s friendly, knowledgeable, and confident brand voice that:

• Warmly welcomed new subscribers while building an emotional connection

• Delivered immediate value by highlighting the real-life benefits of her products

• Encouraged action by reminding subscribers to claim their free watchband with their first purchase