Client:

Elevated Lifestyle offers home chef services, home assistance, and home organization to help clients reclaim their time and enjoy a more relaxed, stress-free life. Their marketing is supported by Cheshire Digital Marketing, and my role as their freelancer is to craft compelling copy for their monthly newsletters.

Goals:

Create an engaging February newsletter that increases client bookings, without relying on a traditional Valentine’s Day theme.

Strategy:

Elevated Lifestyle’s core mission is to provide peace of mind by handling everyday tasks and chores so clients can focus on the things that matter most in life. With that in mind, I immersed myself in the brand and its target audience to craft a lighthearted yet strategic newsletter centered on Random Acts of Kindness Day instead of Valentine’s Day.

I crafted copy that aligned with their caring, authentic, and refined brand voice to:

• Showcase the deeper benefits of Elevated Lifestyle’s main services in an inviting way

• Highlight clients’ pain points, like a desire for less stress and more time in their day, and how Elevated Lifestyle’s services are their solution

• Position investing in Elevated Lifestyle’s services as an impactful act of self-care and kindness