Client:

Expecting Miracles, LLC is Delaware's premier Elective Imaging Center. Their mission is to give expecting parents the chance to meet their little miracles before birth in a comfortable, relaxed environment. They also carry various keepsake items for parents to remember their experience and fun gender-reveal party supplies. 

Goals:

The challenge with this project was to create a compelling landing page for Expecting Miracle’s new VIP package, with the target audience being expecting mothers.

Strategy:

Motherhood is an emotional journey, and time moves fast, so I chose to write copy that emphasized a mom’s or parent's desire to make as many memories as they can to cherish forever. Using Expecting Miracle's compassionate and warm brand voice, I crafted the messaging to feel like talking with a friend to keep the audience engaged. I also used clear, strong calls to action so the next steps in becoming a VIP member were obvious.