Client:

Expecting Miracles, LLC is Delaware's premier Elective Imaging Center. Their mission is to give expecting parents the chance to meet their little miracles before birth in a comfortable, relaxed environment. They also carry various keepsake items for parents to remember their experience and fun gender-reveal party supplies. 

Goals:

Expecting Miracles, LLC recently underwent a brand refresh and wanted to update some of its marketing materials to match its new image. The challenge was to create a promotional postcard that would entice potential customers to want to learn more about Expecting Miracles and ultimately book an appointment.

Strategy:

With limited space for text, every word had to count to get the messaging across. I embodied my client's warm, uplifting, inviting brand voice to craft copy that would make potential customers feel reassured, at ease, and excited to schedule an elective ultrasound. I leaned into the lasting memories they would cherish and used strong calls to action on both sides to convince potential customers to book an appointment.

My collaboration with Graphic Designer Emily Cossentino brought this project to life visually.