Client:

Little Cloud (fictional brand) creates high-quality, durable kid’s apparel.

Goals:

Write a fun and engaging Instagram caption for the launch of a new line of children’s raincoats with a call to action that encourages readers to shop. The brand's tone is playful, quirky, and family-friendly.

Strategy:

I crafted an Instagram caption that playfully captures the exhaustion of endless days stuck inside and how draining that can be for kids and parents. Using fun, relaxed language and scenarios, I aimed to resonate with parents while highlighting the benefits of this awesome raincoat for families. I included a review to reinforce the quality of the coat and wrapped up with an engaging CTA, inviting readers to comment to get a discount on their purchase.