Client:

Clement & Sage (fictional brand) creates luxury baby blankets with a focus on comfort and sustainability.

Goals:

Write a product description for Clement & Sage’s new EverSoft Luxe Baby blanket that emphasizes its softness, sustainability, and quality. The tone should follow a storytelling direction and be premium yet warm and approachable.

Strategy:

With a warm, approachable tone, I crafted a heartwarming story that invites readers into a cozy cuddle session with their little one and an EverSoft Luxe blanket. I aimed to evoke feelings of comfort and sentimentality, while highlighting the luxurious, eco-friendly materials that make this baby blanket truly special.